Schwarzkopf celebrates its 111th anniversary with a gala in Munich
More than 400 international guests from media, industry and society accepted Henkel’s invitation to the large anniversary gala at the Wappenhalle in Munich and celebrated the 111th birthday of Schwarzkopf until the early hours of the morning. Top models such as Eva Padberg, Franziska Knuppe and Bojana Panic were among the glamorous guests that walked the red carpet. After the welcoming address by Hans Van Bylen, Executive Vice President Cosmetics/Body Care Henkel, Tina Müller, Corporate Senior Vice President, responsible for the worldwide hair, face and oral products business at Henkel, and Norbert Koll, Corporate Senior Vice President Schwarzkopf Professional, the guests let themselves be inspired by the 111-year long history and the numerous innovations of Schwarzkopf while enjoying cocktails and finger food. A large brand history exhibition showed not only the milestones from the past, but also the current new products and innovations of 2009. Video projections on the topic by media artist Dirk Bonn were met by enthusiasm from the audience and clearly set the international standard.