10/13/2008, Düsseldorf

 

Henkel Innovation Letter

Innovative brands

The fourth Henkel Innovation Letter in 2008 informs concisely about the different innovations made in the business sectors Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies.

The vision of Henkel is to make people’s lives easier, better and more beautiful with our brands and technologies. Innovations are the basis for successfully turning this vision into reality. They assure our future viability and our capacity to adjust proactively in a world where change is constant.

The last Henkel Innovation Letter in 2008 informs concisely about the different innovations made in the business sectors Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. For example the following innovations are brand-new regarding the Laundry & Home Care business sector: Silan Aromatherapy, Renuzit Chrystal Element, Pur with “FormulaF52” and Terra Activ, which combines unbeatable cleaning performance with extraordinary environmental friendliness. Essensity, as a brand of the Cosmetics/Toiletries business sector, is the first color, care & styling range with pure certified organic essences & essential oils drawn from efficient extraction techniques. Further examples of innovations of the Cosmetics/Toiletries business sector are: the Gliss Kur Cell Repair System, Theramed 2in1 OxyWhite and Schauma Straight & Glossy, which creates a 24h straighter hair without a straightening iron and additionally offers a fascinating glossy shine. The business sector Adhesive Technologies also contributed with numeral innovations like the Pritt My Style Range, the Ceresit CR-90 and the Loctite 5810 Series, the first liquid polyacrylate sealant for gasketing of engines and transmissions.

Please read more in the Henkel Innovation Letter IV/2008