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Did you know that every second more than 20 hair colorants from Henkel are sold worldwide?
Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
Beauty Care is active in the Branded Consumer Goods as well as the professional Hair Salon business. In the Branded Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Hair Salon business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for brand-name products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of hair salon products.
The Beauty Care business unit is active in the Branded Consumer Goods business with Hair Cosmetics, Body Care, Skin Care and Oral Care, as well as the professional Hair Salon business.
In 2013, the Beauty Care business accounted for 3,510 euros sales which equal 21% of total Henkel sales. In our Branded Consumer Goods business, our focus is on the international expansion of our core businesses of Hair Cosmetics, Body Care, Oral Care and Skin Care. Our growth strategy is aligned to continuously strengthening our top brands. Based on the specific steps we have taken, we were able to further expand our top 10 brands. In 2013, they grew at a faster rate than the overall portfolio, and once again accounted for more than 90 percent of sales. Organically, we succeeded in increasing sales by 3%. Through our concerted innovation strategy and consistent strengthening of our top brands, we want to continue generating dynamic, profitable growth in both emerging and mature markets, in which we hold leading positions. We are developing additional growth potential through the expansion of strategic partnerships with our customers. The foundation of our success in this business area is continuously provided by our strong innovation program.
Our vision at Henkel is to be a global leader in brands and technologies. Innovations are the basis for successfully turning this vision into reality. They assure our future viability and our capacity to adjust proactively in a world where change is constant.
Research and development provide the basis for our future business portfolio. The research team for Henkel's business unit Beauty Care is constantly at work to perfect products and processes, so that we can meet even better the needs of our customers and the consumer around the world.
Find out more about some of our research projects!