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Henkel Beauty Care holds leading market positions worldwide, and its brand-name products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide.
Beauty Care is active in the Branded Consumer Goods as well as the professional Hair Salon business. In the Branded Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Hair Salon business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for brand-name products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world’s three leading suppliers of hair salon products.
The Beauty Care business unit is active in the Branded Consumer Goods business with Hair Cosmetics, Body Care, Skin Care and Oral Care, as well as the professional Hair Salon business.
Worldwide, the Beauty Care business unit is successfully active in the Branded Consumer Goods business area with Hair Cosmetics, Body Care, Skin Care and Oral Care, as well as in the professional Hair Salon business. In 2016, Beauty Care generated sales of 3,838 million euros, which amounts to 20 percent of total company sales. By continuously strengthening our top brands, we were able to further boost the sales generated by our top 10 brands, with disproportionate growth in those segments of most importance to us. In 2016, we generated more than 45 percent of our sales with products launched onto the market in the last three years.
Executive Vice President
Our vision at Henkel is to be leading with our innovations, brands and technologies. Innovations are the basis for successfully turning this vision into reality. They assure our future viability and our capacity to adjust proactively in a world where change is constant.
Research and development provide the basis for our future business portfolio. The research team for Henkel's business unit Beauty Care is constantly at work to perfect products and processes, so that we can meet even better the needs of our customers and the consumer around the world.
Find out more about some of our research projects!