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Laundry & Home Care

Generations trust in Henkel – your expert in washing and cleaning.

The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).

Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.

 Our Laundry & Home Care product portfolio encompasses:

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Air Care
  • insect control products

Our Top Brands

Top Brand

Persil

Top Brand
Top Brand

Henkel Ventures

Information & Services

Laundry & Home Care News

Facts & Figures

In 2016, the Laundry & Home Care business accounted for 5,795 million euros sales which equal 31% of total Henkel sales. The Laundry & Home Care business unit sells laundry detergents and household cleaners around the globe. The Laundry Care business includes not only heavy-duty and specialty detergents but also fabric softeners, laundry performance enhancers, and other fabric care products. The product portfolio of our Home Care business encompasses hand and automatic dishwashing products, cleaners for bathroom and WC applications, and household, glass and specialty cleaners. We also offer air fresheners and insect control products for household applications. In 2016, we generated 43 percent of our sales from products launched onto the market in the last three years.

Portrait of Bruno Piacenza

Bruno Piacenza

Executive Vice President
Laundry & Home Care