07/27/2006
Two strong partners for Henkel's Laundry & Home Care brands
From the end of this year, Henkel will be cooperating primarily with just two creative agencies
worldwide in relation to the brands of its Laundry & Home Care business sector. By
extensively concentrating on DDB and TBWA, Henkel intends to reduce complexity and enable
accelerated implementation for enhanced efficiencies in the creative process.
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