Our Strategy

We hold leading market positions, and we intend to further expand these on a global basis. Our approach will be to drive organic sales growth complemented by growth from selected acquisitions.

• Focus on three areas of competence: Home Care,
  Personal Care and Adhesives, Sealants & Surface Treatment
• Innovations with Brands & Technologies
  ("Year of Innovation")
• Global expansion of leading market positions
• Expansion in the profitable North American market
• Strong focus on the growth markets of Eastern Europe, Africa/Middle East, Asia-Pacific and Latin America
• Organic growth supported by selected acquisitions
• Increase efficiency along the entire value chain

Further information about Henkel's strategy is available in our Financial Reports.