Over the past three years, Henkel – as Official Partner to the Dakar Rally– has established an excellent track record in a highly demanding race:
with products that have confirmed their capability to win – and keep – the competitors’ confidence.

 After the cancellation of the 2008 Dakar Rally in Africa – a decision which is fully supported by Henkel – the partnership will now go on, starting with the first “Dakar Series” event: the 2008 Central Europe Rally from April 19 to 26. The 3000 km track will lead the competitors through challenging grounds from the Hungarian capital city Budapest through Romania back to the Balaton Lake in Hungary. Among the 50 competitors are top teams like Mitsubishi, VW, BMW and KTM.

Henkel's Partner status reflects the company's goal of highlighting its competencies as a leading supplier of industrial adhesives and sealants, pushing the limits further in pursuit of eliability, performance and innovation. The event provides an ideal testing arena for new product developments and confirms the superior quality of Henkel products even under the most extreme racing conditions. With hands-on expertise for emergency repairs and overnight maintenance work in the bivouacs the Henkel specialists provide valuable help to all competitors.

The rally will again receive extensive international media coverage by radio and TV stations around the world. Journalists from around 30 media stations in 11 countries will take the opportunity to accompany the rally live. The event captures the interest of a huge public, many of whom are motor sport enthusiasts and technology freaks - precisely the key group of Loctite® and Teroson product users.