The business sector is globally active in the marketing, selling and distribution of branded products for the laundry and home care market. The Laundry segment includes not only heavy-duty and special detergents but also fabric softeners, laundry performance enhancers and laundry care products. The product portfolio of our Home Care segment includes cleaners for bath and WC applications together with household, glass and specialty cleaners. We also manufacture hand and machine dishwashing products and have a market presence in selected regions with air fresheners and insecticides.

Our objective is to further promote profitable growth by driving the organic expansion of our continuing operations. To this end, we intend to expand our world market positions from our strong platform in Europe and North America, to harness the dynamic expansion in sales taking place in our growth regions, and to further improve our profitability.

Successful innovations will remain important contributors to profitable growth going forward. We continue to place great importance on quickly identifying consumer trends, harnessing these and converting them into viable products. We also regularly review our existing product portfolio and respond to changing consumer requirements by appropriately adapting our product range. We will continue to use our successful and proven brand concepts in the modification of existing products for different countries.