The players' efforts will raise money for a good cause. For each match ball that is served, Henkel will donate 10 euros to "Henkel Smile". Henkel Smile brings together all aspects of Henkel's social commitment - international corporate citizenship - that go beyond its business interests.

Henkel's sponsorship is primarily visible in its in-stadium advertising, in the form of rotating panels, banners and flags. There will be a Henkel Friendship Lounge in one of the stands and its logo will be displayed on the roof of the VIP area. In addition, the Company will also have its own Henkel Beach in the Trade Village, where it will exhibit its Fa (body care), Fewa (detergents) and Pattex (adhesives) product brands.