The demand for products based on natural and renewable ingredients is continuously increasing. The different ways in which these terms are used in the market, however, often causes confusion among customers and consumers. Our aim is to provide transparent information about the composition of our products.

We draw attention to individual natural active ingredients and fragrances used in our products to emphasize specific characteristics – for example, the care properties of shea butter and yogurt or the soothing effect of aloe vera.

The proportion of renewable raw materials in our formulations relates to our contribution toward reducing reliance on mineral oil as a raw material. If, for example, ingredients derived from mineral oil are replaced in a formulation by starch-based substances, this increases the overall proportion of renewable raw materials, thereby saving mineral oil. For ingredients containing substances derived from both renewable raw materials and mineral oil, we include only the renewable proportion in our calculations. If possible, we calculate the proportion of renewable raw materials relative to the dry weight of the product. In some markets and product categories, however, the calculations also include the water contained in the formulation. For the purpose of fair comparison, in such cases we also include the water in our calculations.