Quotes from the article in the Fortune Magazine, Europe Edition, March 16, 2009, Number 5

A Powerful Asset by Geoff Colvin

"The World's Most Admired Companies? (...) Fortune's new corporate reputation rankings remain critically important this year. With administration in such short supply, it's more valuable than ever - and in a season of global economic tumult, reputation is more volatile than ever. (...)

Since the right strategy means a company needn't mess with its organizational structure, you may wonder what that magical winning structure is. Turns out there isn't one. Centralized, decentralized - the Most Admired have every type of structure, (...).

What the Most Admired do share is a focus on identifying and developing talent globally. That's how they make those widely varying structures and operating models succeed: by spending plenty of money and effort on training managers to work within them. (...)

That big move up exemplifies the most powerful lesson from the new survey. A time of economic misery doesn't have to harm a company's reputation. On the contrary, there's no greater opportunity to stand out. When so many are scorned, what better chance to be admired?"

The List of Industry Stars
"After taking the temperature of 689 companies across 64 industries, the results are in"