How to play:
1st round: National Pre-Selections
How will Henkel evaluate your work?
A national top management jury will evaluate your project by means of the following criteria.
- Clarity, consistency and logic of concept:
Clarity of the communicated ideas and the link between your vision of 2050, your expected trends and needs, and the resulting product idea for an existing Henkel brand - Creativity:
Imagination, ability to develop new approaches, originality and uniqueness of your idea. The originality of further uploads may be taken into account, yet it is not neccessary to attach further documents in order to reach full score.
What’s next?
Henkel will select the best teams in every country. Each team will be contacted separately for the results and will then be supported by a top management mentor in order to be prepared for the 2nd round: the national finals.This means you are one step closer to winning the language trip to Australia, Japan or Mexico.
