This link will help you understand what is expected from each team.

How to imagine the future:

We advise the teams to make a research on the internet, from their text books, with their professors to get an idea of what future trends to expect?

How to imagine the needs of consumers in 2050:

Use the information you have collected above to imagine the needs of consumers in their household consumption of personal care or laundry care.

Which Henkel brand to choose?:

We advise that you check the local Henkel corporate and brand web sites. Some examples of these brand web sites are here below but there are many more! Quick internet search will help you to find out more.

http://www.glem-vital.at
http://www.lysoform.at
http://www.wittereus.nl
http://www.juniorpowerstyling.nl
http://www.taft.de
http://www.pril.de
http://www.perwoll.de
http://www.glisskur.schwarzkopf.de
http://www.got2b.be
http://www.vitalcolors.schwarzkopf.be
http://www.mir-magicvinegar.fr
http://www.secretsdailleurs.com
http://www.got2b.fr
http://www.gluetube.fr

See also trailer of our two divisions to get a glance of our world wide brands.

Trailer Laundry & Home Care
Trailer Cosmetics & Toiletries

Learn more about how Henkel deals with innovations and how the two famous Henkel brands Persil (for instance sold under the brand name of “Le Chat” in France) and Schwarzkopf evolved from 1950s to 2000s in the two sections:

How to innovate a product:

You have identified life and trends in 2050, you  have also identified the needs of consumers in that era: Combine this information to come up with an idea. Remember that, Henkel is more interested in the minds behind the ideas than the ideas themselves. As long as you have a consistent imagination of the future and your product idea, the sky is the limit!

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