2008:
As a hair care product Schauma earned 2nd place of the most trusted brands by the survey of readers digest.

2007:
Schwarzkopf’s 3-Wetter-taft was awarded being among Germany’s Superbrands. Evaluation criteria are predominance of brand, customer loyalty, goodwill, longevity of the brand and trancparency of the brand.

2006:
Schwarzkopf receives the Glammy Award for the best beauty innovation given for the Poly Color hairline-cover pen.

2004-2001:
Schwarzkopf took 1st place in the European “most trusted brands” contest organized by Reader’s Digest.

Hair Coloration 1998: Re-Nature
Colorant for colouring keratin fibres like human hair used in Poly re-nature. The first ever re-pigmentation hair crème.

How does it work?
The hair's own colour pigment is replenished to saturate the hair structure and to gradually rebuild the hair’s natural colour.

Hair Styling 2006:  3 Wetter Taft -Senso Touch effect
3 Wetter Taft Complete is the first allround styling product line with the 3-in-1-effect. It combines a stronger shape, a gorgeous silky shine and provides a soft touch.

How does it work?
Senso Touch is based on a specific combination of micro volume-boosters. Those enclose the hair and provide a 24h hold without any stickiness.

Hair Care 2008: Cell repair technology
It takes care of an innovative and effective in depth hair repair. The technology restores natural elasticity and allows a smoother hair structure. The innovation is available in all new product releases starting in September 2008, e.g. Gliss Kur total repair.

How does it work?
The cell repair system repairs damaged hair precisely at the broken hair cell with means of a hair identical protein.