Branding of Henkel Products
We are proud that together with you we have grown very strongly over the past decades. In addition to this organic growth, however, Henkel has also made numerous acquisitions. This development has enabled us, as the global leader, to provide you with the best service and solutions and to further enhance our customer partnerships.
But it has also meant that a large number of product names and brands have been retained so that our offer has now become difficult to understand. This was confirmed by a recent customer survey.
Therefore, we have decided to introduce a new branding approach that will simplify our entire portfolio. We will re-group all our products under five Technology Cluster Brands: LOCTITE, BONDERITE, TECHNOMELT, AQUENCE, and TEROSON. Each of them will represent a cluster of specific technologies.
For the aerospace industry, Henkel will be using:
Technology for engineered, high performance adhesive, sealant and coating solutions.
Technology for surface technology solutions
We are convinced that with this simplified portfolio it will be much easier for customers to find the right solution for their needs. And it will help us to provide optimized customer service and the best technology solutions more quickly and more efficiently in the future.
Please note that we will only modify the product naming. There will be no changes to the product composition or chemical formulation.
The transition will be taking place step by step and we will keep customers informed about all the details well in advance. If you have questions, please contact your Henkel representative or click here.