05/30/2007, Düsseldorf / Germany


Crème de la Crème at the Henkel Race Day featuring the “Preis der Diana” German Oaks

Henkel “ups the ante” at the Düsseldorf races

Ernst Primosch (left) and Peter M. Endres

Henkel has added further value to this, the second annual Henkel Race Day featuring the “Preis der Diana”. With prize money totaling 560,000 euros, June 3, 2007, will see the most valuable German Oaks of all time. Hardly surprising then that the crème de la crème have been keen to register for this top race, bringing more than a hint of international flair to the Düsseldorf-Grafenberg track. The celebrity guests gracing the occasion are also of the highest caliber, with German actress Veronica Ferres, world-class gymnast Fabian Hambüchen and many other personalities providing added glamour. The Henkel Race Day featuring the “Preis der Diana” is not just a day at the races but also a family Sunday out, with a free shuttle service to and from the course and many free attractions.

At 1.30 p.m. on Sunday, June 3, 2007, the Düsseldorf-Grafenberg race track will be transformed into the centerpiece of European flat racing. The Henkel Race Day featuring the “Preis der Diana” counts among the most valuable of the classic thoroughbred trials in a series that includes Paris, Hamburg and Baden-Baden. The field for this German Oaks, the top race on the card, is made up exclusively of three-year-old fillies which will be showing their paces over a distance of 2,200 meters. The list of runners includes:
Avanti Polonia (Gestüt Ebbesloh stables), Chantra (Gestüt Ittlingen stables), Dominante (Gestüt Etzean stables), Go East (Gestüt Ebbesloh stables), Highness (Gestüt Karlshof stables), Loa Loa (Stall Wöhler Turf Syndicate), Majounes Song, Meridia (Count Baron von Ullmann), Miramare (Gestüt Schlenderhan stables), Mystic Lips (Stall Lintec stables), Naomia (Gestüt Röttgen stables), Nouvelle Europe (Stall Sparenburg stables), Palace Princess (Gestüt Höny-Hof stables), Scoubidou (Stall Schwindelfrei stables) and Zuckerpuppe (Count and Countess von Stauffenberg).

The “Preis der Diana” is a new Düsseldorf highlight in international equestrian sport. It was just last year that Henkel – as the new headline sponsor – had this top Oaks trial transferred from Hamburg to Düsseldorf, laying a new foundation for its further development. Now Düsseldorf is able to stand side by side with Paris, Hamburg and Baden-Baden as one of the most important centers of European flat racing.

Free shuttle service
For the first time this year, Henkel is offering race-goers a unique service. In keeping with the corporate claim “Henkel – A Brand like a Friend”, it will be providing a free shuttle from the Metro car park and also Staufenplatz, both in Düsseldorf, to the Grafenberg race course. The buses will be running just a few minutes apart, enabling every guest to arrive at the races in good time and without undue waiting.

Great entertainment program
Once the visitors have arrived at the track complex, they will find plenty to keep them amused. The entertainments – free throughout – are bound to please everyone, both young and old. The Henkel “Brand Stands” in particular will be offering plenty to interest and please, including the most important innovations from the company. Henkel experts will also be on hand to give tips on issues such as hair coloration and the washing of delicate fabrics. And the Persil centennial will also be celebrated in style with many attractions and surprises awaiting the visitors.
One thing that can already be revealed: the charming “White Lady”, perennial personification of Persil, will give every guest a rose.

The already legendary “Hanging Man” will also be there to provide “suspense”. In keeping with the advertising slogan “Only Pattex sticks like Pattex”, visitors will be invited to witness a live show of breath-taking daring-do in which a man is suspended upside down from a ceiling tile. Thanks to Pattex instant adhesive on the soles of his shoes, he knows he is safe from falling.

The kids will also be well catered for, joining in with the Merz & Pilini circus and numerous arts and crafts activities. Under the guidance of trained personnel, children will be able to let their creativity and imagination run free in the crafting of their own personal crowns – and then “hold court” for a day at the Grafenberg track. There are also two bouncy castles to make sure the kids are nicely tired by home time. A goal-shoot stand is likewise provided for budding Beckams to show off their skills. Formula 1 fans, too, will find that Sunday at the Grafenberg is a good day out – because the show car of the Team McLaren Mercedes will also be there in all its glory.

Doing good with a fancy hat and binoculars
Helping others made easy: for every guest “looking the part”, i.e. sporting binoculars or wearing a fancy hat, Henkel will donate 1 euro to the Henkel Smile project. This year, monies collected will be donated to schools for mentally and physically disabled children that include therapeutic riding in their curriculum. The Henkel Smile program is the embodiment of Henkel’s social involvement activities – often referred to under the international corporate citizenship heading.

There is also a raffle with a wellness weekend as the top prize. This will be supplemented by some great prizes from the comprehensive range of products that Henkel has to offer. And best of all: every single euro earned from the sale of those raffle tickets will likewise be donated to the therapeutic riding cause.

The Henkel Race Day featuring the “Preis der Diana” will be a wonderful experience for all racing fans while also providing a great day out for all the family – with all the color and excitement of a fair, the fresh and modern atmosphere generated by the race complex facilities and the glamour of the stars and celebrities who have promised to put in an appearance. With this Race Day, Henkel has further extended its involvement in flat racing – for some years now, the brands manufacturer has also been supporting the “Henkel Trial", which traditionally opens the flat-racing season at the Düsseldorf- Grafenberg course.