Henkel wins PR Report Award
This campaign represents the first time Henkel has globally focused on a single topic for a three-year period. The target group of the innovation drive are company employees, whether involved in management, administration or production. In this regard, Henkel selected a very comprehensive approach designed to promote a sustained change in attitudes and awareness among all employees. Henkel’s Corporate Communications team has made use of all the communication channels at its disposal to support this worldwide offensive. “Inno”, a symbolic figure standing for one of Henkel’s corporate values, “We strive for innovation“, serves as the emotional underpinning of the campaign.
“Successfully managing a project on a communicative level involving more than 50,000 people around the world is a major challenge. For this reason, we are extremely pleased to receive this award, and consider it as a clear-cut recognition that we have successfully mastered this challenge“, says Ernst Primosch, Corporate Vice President and Head of Corporate Communications at Henkel, in commenting on the company’s success at the prestigious PR competition. “The innovation drive is the starting point for a sustainable and even more determined emphasis on innovation at the company. The extensive employee participation demonstrates that this issue is deeply-seated in the minds of all employees“.