05/24/2007, Düsseldorf / Germany

 

Second Henkel Innovation Letter

Innovative brands

The second Henkel Innovation Letter informs concisely about the different innovations made in the business sectors Laundry & Home Care, Cosmetics/ Toiletries, Consumer and Craftsmen Adhesives and Henkel Technologies.

Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, around one quarter of our annual sales are generated by new, innovative products introduced during the preceding three years.

The second Henkel Innovation Letter informs concisely about the different innovations made in the business sectors Laundry & Home Care, Cosmetics/ Toiletries, Consumer and Craftsmen Adhesives and Henkel Technologies. For example has the brand Persil re-invented itself with a complete brand relaunch of the whole product assortment. Gliss Kur, as a brand of the Cosmetics/ Toiletries business sector, launched the first nourishing oil based hair care line especially for long hair. The business sectors Consumer and Craftsmen Adhesives and Henkel Technologies also contributed with numeral innovations.

Please read more in the attached Henkel Innovation Letter II.