04/27/2007, Düsseldorf / Germany

 

Sitting pretty

Henkel presents an innovative hotmelt for pressure-sensitive labels.

Pressure-sensitive labels have to meet high standards of quality, their machinability and dispensing behavior being just as important as the visual impact. For premium consumer goods in the personal and home care sector in particular, the label has to sit tight to the very last drop – even when exposed to high mechanical stressing. Innovative adhesives systems from Henkel may be the solution.

The production of high-grade pressure-sensitive labels for consumer goods and industrial applications is a highly specialized industry segment with huge growth potential. Because in the consumer goods sector, the packaging and product labels are rapidly becoming key quality factors. In the branded goods industry, product managers and packaging engineers therefore focus strongly on both. In terms of functionality and esthetics, innovative adhesives are indispensable for satisfying the tough requirements of the consumer goods industry.

As a leading global supplier, Henkel was quick to realize this and developed suitable systems solutions for the industry’s specific needs. Having engineered a comprehensive portfolio of pressure-sensitive adhesives for applications with a “no label” look, Henkel has now achieved a breakthrough in another area, from which all premium products in the personal and home care industries will benefit. New Technomelt 8707 hotmelt holds the label firmly in place even in the face of repeated high stressing.

Immaculate appearance and perfect adhesion
In packaging development, transparent film labels with a “no label” look are becoming more and more important. They not only have to be crystal clear, but also have to withstand extreme stressing throughout the branded product’s useful life. Particularly on squeezable containers such as those used for shower gel, shampoo, dishwashing detergent and styling products, the made-to-measure brand label has to sit tight to the last drop. New Technomelt PS 8707 has all the credentials – even for the most difficult surfaces like freshly blown PE and PP bottles.