In the fall of 2008, Henkel launched its second international student competition under the name ‘Henkel Innovation Challenge’. Now the finals in Brussels have just come to an end. The eleven best student teams from throughout Europe presented their ideas before an international jury comprised of Henkel managers. As ‘business development managers’, they elaborated a concept for a Henkel product in the year 2050. The winners were the team representing the Netherlands studying at the Rotterdam School of Management. These upcoming talents presented a compelling concept for an innovative, environmentally compatible detergent able to function without water.