10/16/2009, Düsseldorf / Germany


111 years of Schwarzkopf: We Love Hair – the ultimate book on hair


Deeply in love with hair

On the occasion of its 111th anniversary, Schwarzkopf showcases hair in a totally new and intriguing way. In a book titled “We Love Hair,” published exclusively for the anniversary, internationally renowned star photographers like Karl Lagerfeld and Russell James present fascinating photo spreads celebrating hair as a true style icon. The book also features sophisticated original stories and anecdotes dealing with hair in an informative and entertaining way – visionary, glamorous, innovative and of a high journalistic standard throughout. The coffee-table book “We Love Hair” can be ordered online from November 2009.

“It all started with the idea to launch something special for the 111th anniversary of Schwarzkopf – a book on hair. What we didn’t want, however, was a publication of the reminiscing kind, celebrating past success page after page. We wanted to look ahead instead and deal with our favorite topic in a modern, innovative way,” says Tina Müller, Corporate Senior Vice President and in charge of Henkel’s worldwide hair business. “We Love Hair” makes more than clear that Schwarzkopf not only stands for quality but also for modernity and innovative strength, continuously breaking fresh ground for the brand – in this case way beyond cosmetics. With annual sales of 1.7 billion euros, Schwarzkopf is Henkel’s most successful brand. In colorants, styling and care, it has been the undisputed number 1 in the German hair cosmetics market for decades . In the first half of 2009, Schwarzkopf again achieved substantial gains in market shares and was the fastest growing European hair care brand.

In the exceptional book “We Love Hair,” Schwarzkopf explores the topic in an innovative and panoramic manner, flanked by visually intriguing, highly artistic photography. Karl Lagerfeld stages his very own rendition of “German Hair,” and Roxanne Lowit portrays the glamorous visions of international hair stylists behind the scenes of haute couture fashion shows. Finally, Russell James is inspired by the beauty of nature and transforms it into a magic and sensual homage to femininity.

In the second part of the book, international writers, designers and other celebrities have their say. Jan Weiler recalls childhood memories of Schauma. Nick Hornby talks about life with and without hair, and in Tatyana Ustinova’s narrative a thief is exposed by a traitorous hair. Sir Roger Moore gives away the Bond girls’ best kept hair secrets, and Patrice Leconte reveals why he finds short-haired women so attractive. Rarely have stories about hair been told with such verve, humor and intimacy while at the same time providing insights into many interesting, quaint and funny aspects of the subject.

The book closes with a section on international hairstyle trends created by hair expert Armin Morbach for Schwarzkopf and global ambassador Tom Kroboth for Schwarzkopf Professional – a visionary and inspiring experience. 

“Hair made by Schwarzkopf” – presenting hair in the most beautiful and fascinating way.

The book “We Love Hair” can be ordered online from early November 2009. For further information visit www.111.schwarzkopf.com.

We Love Hair
Publisher: Henkel AG & Co. KGaA
Distribution: Callwey Munich
Languages:  available in German or English
Binding:  hardback with book-jacket
Format:  27.5 x 34.0 cm
Pages:   192
Illustrations: 257
ISBN:   978-3-7667-1898-3 (German edition)
             978-3-7667-1899-0 (English edition)
Price:   49.90 €
Homepage:  www.callwey.com / www.111.schwarzkopf.com

Further material will be available at http://www.henkel.com/press from October 16, 2009. For photo requests please contact the agency NICOLE WEBER communications.

Henkel AG & Co. KGaA