12/11/2009, Düsseldorf / Germany

 

Dressed up with UV coatings from Henkel

 

Shine like a star

There’s a war going on on the shelves, a battle for the consumer’s attention: The more exclusive the design, the better the chance of standing out from the crowd. This is especially true when it comes to print media and lifestyle product packages. With an advanced portfolio of UV-curable coatings and special finishings Henkel offers its customers innovative solutions to win this fight.

Be it a brochure or a packaging, printed material that has to visibly stand out from the crowd often needs an upgrade to catch the consumer’s eye. Innovative print processes are the most effective way to meet even the most stringent requirements. Thanks to their applicational properties, UV lacquers are ideally suited for making paper and board surfaces shine in new splendor. With the UV-curing coatings from the Miracure series, Henkel enhances its portfolio by a complete range of matt, gloss, satin and silicone coatings for all conventional print processes.

The Miracure series takes advantage of Henkel’s technical expertise as a supplier of high-gloss laminating adhesives for the graphic arts industry. “Our UV-coatings portfolio contains grades with an ensured glueability as well as products that are migration-free and certified for food packaging”, says Beata Koniarska, Marketing Manager. “This rounds off our product range perfectly, as we can now offer comprehensive systems solutions from a single source.”

In cooperation with machine-partners and customers all over the world Henkel’s experts have been able to dress up packages of toothpastes, shavers and other cosmetic products. Specialties like the metallic effect MiraFoil coating, satisfy even the highest demands while meeting all the expectations of a modern effect lacquer in terms of both economics and ecology. Containing highly reflective, micro-fine aluminum flakes, the UV-curing lacquer gives paper and plastic substrates a radiant appearance similar to that of a silver foil. Furthermore MiraFoil is perfectly overprintable. Just by applying a layer of ink, it is possible to generate any metallic color with a striking visual impact that shows off graphic products to best effect. A complimentary MiraFoil color selector guide shows thousands of different examples designers can chose from to create attractive sustainable folding cartons, packaging, labels and many other applications saving them time and allowing for a greater flexibility in the design process.

Printers can also benefit in a number of ways from using MiraFoil. So far, a comparable appearance and feel has only been possible with additional, complex hot or cold film stamping or by resorting to boxes with reflective surfaces. Whatever the product – brochures, book covers, folding boxes or labels – with the UV lacquer developed by Henkel, many jobs involving silver, gold or metallized surfaces can now be performed in an inline process, given an appropriate machine configuration. This not only saves time and money, but also benefits the environment lastingly – the elimination of stamping and cutting wastes being just one aspect. Another advantage is that unprinted MiraFoil can be pumped straight out of the press and reused at a later date, plus: stability and sheer resistance of the product are sweeping. These points have profoundly impressed many printing firm. The new metallic finish from Henkel has scored particularly well with its exceptional ease of handling that differs little from that of conventional UV lacquers. MiraFoil can be used in both screen and flexo printing processes.

Henkel AG & Co. KGaA