Goals for a good cause
Fans and spectators in the stadiums can also actively contribute to this good cause. For every signature on the oversize Henkel Smile fan jersey, the company will donate another euro to the aid project.The project to which the money goes is decided by visitors to the website www.henkel-powerplayers.com, who have until April 15, 2009, to cast their votes. They can choose between the organizations Laureus, a charity that utilizes the positive influence of sport to advance social change through various projects worldwide, and SOS Children’s Homes, a private social foundation active on all of the world’s five continents that helps children in need.
Henkel Smile provides the umbrella for the company’s corporate citizenship activities extending beyond direct business interests. Henkel Smile is anchored in the company's vision and values. Areas of engagement are: Social needs, education and science, fitness and health, arts and culture, and the environment.
Henkel is also organizing an international competition in connection with the IIHF World Championship. At www.henkel-powerplayers.com, parents in the countries specified on the website can upload their youngster’s best ice hockey fair-play snapshot. The prize is a trip to Switzerland, including hotel accommodation, tickets for one of the games and involvement in “The 3 Best Players of Each Team Award”. Together with a Henkel representative, the winning child will have the honor of presenting the award to the international sport stars in the presence of thousands of fans, with TV cameras running.