9/16/2010, Düsseldorf / Germany


Student Vision 2050: Henkel Innovation Challenge

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Young talents compete in international competition

New semester, new challenge – for the fourth year in a row, Henkel is organizing another round in its successful student competition. The task: to develop a product for a Henkel brand for the year 2050. For the first time, this year sees teams from 14 European countries and also from the Asia-Pacific region taking part. And the team adjudged to be the best in this international competition can look forward to a ticket for a trip around the world.

Creative students with an interest in economics and innovation wanted: The Henkel Innovation Challenge is here once again! Participation in this student competition could not be simpler: Organize yourselves into teams of two or three, register online and get together to develop a concept for a product under a Henkel brand which will meet the needs of people in the year 2050. The best team from each country will be determined in national finals due to take place at the beginning of 2011, and the international final will be held in Berlin in April 2011. The winners will receive a ticket around the world together with travel vouchers to the value of 1,000 euros. And the three best teams will also win a meeting with Henkel CEO Kasper Rorsted. Registrations will be accepted up to December 13, 2010, via www.henkelchallenge.com.

This international student competition offers Henkel a good opportunity of getting to know creative young talents, and getting them interested in the company at an early stage in their career path. The priority here is one of talent management: “We place particular importance on ensuring that the teams are personally supported by mentors during the competition so that they can benefit from direct and immediate feedback,” explains Employer Branding Manager Katrin Klein. “In this way, the participants are given an excellent opportunity to establish valuable contacts and to discuss their own career prospects.”

At this fourth staging of the Henkel Innovation Challenge, there will also be representatives for the first time from the Asia-Pacific region, specifically Australia, China, India and Malaysia. The scope of participation from Europe is also expanding with 14 countries included, which means that students in Croatia and Romania will also have an opportunity to compete.

For further information relating to the competition, please go to www.henkelchallenge.com. The competition can also be closely followed on online social media through an especially established Facebook fan group (www.facebook.com/henkelchallenge), tweets on Twitter (www.twitter.com/henkelchallenge) and videos on YouTube.

Photos and further material available on the web at: http://www.henkel.com/press. The site offers a press dossier with a wide range of information concerning the “Henkel Innovation Challenge”, plus photos and details relating to the competitions held in previous years.

Further information on recruitment and careers at Henkel can also be found at www.henkel.com/careers.

Henkel AG & Co. KGaA