9/28/2010, Milan, Italy


Sustainable Consumption In 2050

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Which Prospect For Companies?

Henkel organizes the workshop “Building a Vision for sustainable consumption in 2050: a business perspective” at Salone ‘Dal Dire al Fare’

Henkel Italia, German multinational company leading market positions with well-known brands such as Dixan, Testanera and Super Attak, organizes the workshop “Building a vision for sustainable consumption in 2050: a business perspective“ at the sixth edition of Salone ‘Dal Dire Al Fare’ where Henkel is main sponsor.

The workshop is scheduled on Tuesday, September 28th at 2 p.m. at Bocconi University in Milan. Uwe Bergmann, Head CSR/Sustainability Management, Henkel, Olivier Vilaca, Sustainable Consumption Work Stream Leader, World Business Council for Sustainable Development and Gérard Bos, Environmental Relationship Manager Holcim Ltd will join the event to present Vision 2050, a study that involved 29 companies along 18 months and which lays out a pathway leading to a global population of some 9 billion people living well, within the resource limits of the planet by 2050.

Twenty-nine companies have come together to rethink the roles that business must play over the next few decades to enable society to move toward being sustainable.

WBCSD, in 2050, assumes a world where people could live according to well-being standards, respecting resources and limits of the planet. Addressing this target means identifying concrete strategies to put forward on a political, social, economic and cultural level. Technological innovation, often pointed out as the pathway to reduce environmental impact, will not be enough to address the sustainability challenge: radical transformation will also have to happen in lifestyles and consumption patterns.

Starting from the above findings, the Henkel workshop, in cooperation with World Business Council for Sustainable Development, Holcim and moderated from Professor Stefano Pogutz, Università Bocconi, is promoting debates on sustainability amongst different economic and social players.

For more than 130 years, Henkel has worked toward achieving sustainable development. Sustainability and corporate social responsibility (CSR) are part of the company’s DNA. In Henkel’s corporate values, the company therefore declares its dedication to sustainable and responsible business practices. Through its brands and technologies, and as an employer, Henkel works to meet the needs of people today without compromising the development opportunities of future generations. This principle applies to all Henkel’s operations and throughout its entire value chain – from raw materials, production and logistics to the use and disposal of its products.

Henkel has grouped these sustainability challenges in five overarching focal areas, where the company can also see the main impacts of its actions: energy and climate, water and wastewater, materials and waste, health and safety, and social progress.

The workshop has free entrance subjected to registration. To confirm the participation: tel. 02.6691621; e-mail: koinetica@koinetica.net