12/9/2010, Hamburg / Germany


Shaping Futures

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Schwarzkopf Professional starts social initiative

In November 2010 Schwarzkopf Professional started the new social initiative “Shaping Futures”. This program is a new worldwide charity initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s Villages and volunteer hairdressers, in order to introduce disadvantaged youth to the craft and livelihood potential of hairdressing. Shaping Futures is centred on a “partner country” concept and started in two countries on the world’s poorest continents: Peru and India. In this first round 16 volunteers introduced more than 60 young people into the hairdressing profession.

"Education is the most powerful weapon to change the world". (Nelson Mandela). Centred on the belief that education and knowledge provide the best opportunity for a secure future, this pioneering programme sees underprivileged young adults being trained in basic hairdressing skills by teams of volunteers. These youth are supported through the SOS Children’s Villages’ programmes in some of the poorest locations in the world: Peru and India.

SHAPING FUTURES is based on a “partner country” concept. This means that each village, in which the training takes place, is supported by a partner country from Schwarzkopf Professional, which is responsible for acquiring the necessary funds and providing volunteer hairdresser trainers: the Peruvian village Lima is supported by Spain, Cochin in India by United-Kingdom/India and the Indian village Jaipur by Germany/India. Thanks to the trusting partnership with SOS Children’s Villages, it is ensured that the right support is being given to the right youth, and that they are followed up until they are settled in the hairdressing business.

During the initial 4 week training course, volunteer hairdressers trained the nominated participants in hairdressing basics such as proper comb and scissor handling, sectioning, blow dry, finish, hygiene, as well as standard cutting techniques such as bobs, layered styles and one length cuts. To further help these youngsters towards a brighter future, each trainee received a start-up Salon Tool bag including basic hairdressing equipment (scissors, combs, brushes, clips, capes, towels, a mirror and water pump), a product start up package as well as a “shaping futures cutting & styling skills” certificate.

“Schwarzkopf Professional is explicitly supporting those, who are preparing for independent living“, says Simon Ellis, Director, Global Professional Partner Services by Schwarzkopf Professional. “With our global network of hair professionals, our emphasis on training, and our pool of resources, we are in an ideal position to offer skills that can make a difference to the lives of aspiring hairdressers, whatever their backgrounds. By teaching disadvantaged young adults in underdeveloped countries how to cut hair, we want to give them a new start in life and a lasting future. This is only the beginning. More training waves are already planned for 2011“.

SOS Children’s Villages is the world’s largest orphan charity, cited by The Dalai Lama as “a charity where deeds speak louder than words.” An international non-governmental social development organisation, it has been active in the field of children's rights and committed to children's needs and concerns since 1949. Assisting over 70,000 children in 132 countries and territories, their activities focus on children without parental care and children of families in difficult circumstances. SOS Children's Villages focuses on family-based, long-term care of children who can no longer grow up with their biological families. At the SOS Children's Villages and SOS Youth Facilities they grow up in a stable family environment, and are supported individually until they become independent young adults. www.sos-childrensvillages.org.

For further information on SHAPING FUTURES go to www.schwarzkopf-professional.com/shaping_futures

Henkel AG & Co. KGaA