2/27/2012, Düsseldorf / Germany
Latest hair style trends presented
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Henkel and Schwarzkopf at the Bogotá Fashion Week
The Bogotá Fashion week is undeniably one of the most important fashion events in Latin America and the main international communication and business platform for the fashion industry in Colombia. The fashion week represents an immense commercial opportunity, attracting more than 16,000 national and international buyers yearly. Tagging closely at the heel of the most renowned catwalks of the World, such as Milan, Paris or London, the Bogotá Fashion week opened its doors to thousands of visitors interested in fashion shows, clothes, jewelry and hair trends. More than 16.000 visitors were witnesses not only to the latest trends in clothes but also hairstyles. Schwarzkopf and Henkel were in the spotlight displaying innovative products and a myriad of hairstyles which will be en vogue for the coming Fall – Winter season of 2012. The trendy and sometimes sophisticated looks were worn by the models on the runway.
All 16 professional hairdressers from Schwarzkopf took charge of more than 58 runways during the week, giving the models awesome and widely acclaimed hairstyles. "The Bogotá Fashion Week is one of the most significant showcases in Colombia. Henkel’s Schwarzkopf has been linked to the event for four years. Schwarzkopf equipped the show with an outstanding team in charge of dressing the hair, which is a very important fashion accessory for the models and transforms the designer clothes on the stage”, said Mauricio Betancur, Regional Country Manager of Schwarzkopf for Andean Region, Central America & Caribbean.