11/30/2011, Düsseldorf / Germany
Partnership with Dakar Rally 2012
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Henkel once again premium official supplier of the Dakar Rally 2012
The Dakar Rally is the ideal platform for Henkel to strengthen its brand image as the off-road automobile race is the most extreme testing ground in the world. By demonstrating for the last eight years the ability to withstand the harsh conditions of searing heat and desert dust, Loctite and Teroson adhesives and sealants have become a reliable quality reference for all car manufacturers and mechanics around the globe.
Henkel technical team – the “Loctite Charlies”
During the Dakar race competitors not only benefit from swift and speedy on-site vehicle repair products, but also from top technical service. To support the racing teams and to ensure that the Loctite and Teroson specialised products are used in the exact place for which they have been designed, a highly skilled Henkel technical team –so called “Loctite Charlies”- will accompany the Rally from the start to the podium in Lima. Since Henkel is supporting the rally for the eighth time, the technicians are not just part of the show, they have now become a dependable and indispensable support for the racers - not just in emergency situations, but also on the road to success.
Henkel AG & Co. KGaA