Henkel’s Loctite® brand and Porsche Motorsport have launched their 2009 marketing and technology partnership at full throttle. At the Belgian Grand Prix in Spa-Francorchamps during the first weekend in September, the Loctite® brand made its first appearance as a future series partner in the Porsche Mobil 1 Supercup. Bearing the red Loctite® logo on their fenders and bumpers, two Porsche 911 GT3 Cup vehicles of the “tolimit Motorsport” team rocketed around the circuit at up to 250 km/h in a packed field of over 30 race cars.
The race conditions with light rain and wet tarmac are not exactly ideal, but the Porsche “tolimit Motorsport” drivers – Jan Seyffarth (D) and Robert Cregan (IE) in 3rd and 4th places on the starting grid – are in top form. The flag is waved and the 33 Porsche 911 GT3 Cup vehicles of the thirteen international Porsche teams accelerate with screaming engines. The field zooms around the forest-lined track punctuated with tight bends, hairpins and the famous “Eau Rouge” section, an inclined bend of about 18% preceded by a downhill run. As a result of the speeds achieved here, drivers experience high centrifugal forces of over 5 g, particularly at the start of the bend.
The Porsche Mobil 1 Supercup really puts drivers and vehicles through their paces. The engine, transmission and axles are exposed to extreme forces. Achieving best performance here demands exceptionally high standards of race vehicle construction and maintenance. With this last race of the season in Spa, Loctite®, a leading developer of cutting-edge adhesive and sealant technologies, is launching its technology partnership 2009 with Porsche Motorsport. Throughout the coming race season, the two brands will be collaborating on the technological and communication level and making joint appearances.
Loctite® and Porsche Motorsport: Winning together As high-tech and innovative brands, both Loctite® and Porsche Motorsport enjoy a fine reputation and are synonymous with reliability and high achievement. Together, they have set themselves the goal for 2009 of expanding the application of cutting-edge technology in auto racing, developing innovative and sustainable solutions, and encouraging talented drivers. Henkel’s Loctite® brand will be present at each meeting as an Official Technology Partner during the 2009 race season, both in and out of the limelight. The Loctite® logo will be displayed on all vehicles from the first race in Bahrain through to the closing race in Belgium.
The Porsche Mobil 1 Supercup is a professional and top-flight race series that enjoys high acceptance and recognition not only among insiders. It is staged together with the FIA Formula One World Championship. In the international single-brand trophy, professional teams and drivers compete in identical high-performance Porsche 911 GT3 Cup race cars under absolutely identical technical conditions. With its 420 hp and a top speed of 280 km/h, this race car is a real power pack. In 2008, the race calendar comprised twelve championship rounds at eleven events throughout Europe. For 2009, races are planned in Bahrain, Spain, Monaco, the UK, France, Germany, Hungary, Turkey, Italy and Belgium.
Henkel – a driving force in the world of motor racing Around the world, Henkel has an extensive commitment to motor sports where reliable performance must be delivered in the most extreme conditions. As Official Partner and Supplier to the Dakar Rally for several years, Henkel has supported the competing teams with products that reflect the company’s dedication to innovation, performance and perfection. The driving force behind the success of this relationship lies with the implementation of Henkel's cutting-edge technology, and the never-ending quest to confirm the superior quality of Henkel products even under the most extreme racing conditions.