Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years.
Persil, Purex, Pril, Schwarzkopf, Dial, Syoss, Loctite, Teroson, or Technomelt – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
New Persil Duo-Caps, for all major European markets, is an innovative, pre-dosed liquid detergent offering dual-chamber technology. Easy to dispense, Persil Duo-Caps combines the Persil brightness formula in the green chamber with a powerful active stain remover in the blue chamber. www.persil.at
Bref – marketed in Germany under the WC Frisch brand – launched a major freshness campaign with two new fragrances: the WC rim block is now available for sale in “Fresh Eucalyptus” and “Floral Fresh” variants. The combination of four active ingredients ensures reliable all-round WC care. www.wc-frisch.de
Silan Royal fabric softener promises a feeling of luxury and elegance. The “Royal Gold” and “Royal Pearl” variants contain high-quality fragrance pearls that provide particularly long-lasting freshness, giving every wash a wonderful soft feeling and a touch of brilliance and glamor. www.silan.at/produkte/royal
This global innovation is the first Schwarzkopf colorant in a jar. A simple shake produces a creamy texture, like a hair mask. In combination with its vitamin oil complex, the colorant offers the ultimate in deep-action care. www.colormask.de
Right Guard Cooling combines the patent-pending Air-Condition® effect with highly effective protection against perspiration and body odor. Cooling active ingredients stimulate the skin’s cold receptors for a long-lasting polar-fresh feeling. www.rightguard.com
The professional lightweight micro-oil formula contains precious oils that nourish hair and smoothen its structure without weighing it down. Used before or after washing, or as a styling finish, the Elixir produces a seductive sheen. www.syoss.de
The three new Loctite variants – 403, 408 and 460 – are extensively odor-free, offer improved moisture tolerance and are suitable for bonding almost any material – plastics, metals and even rubber. www.loctite.co.uk/instantadhesives
Electronic devices are getting smaller, thinner and more capable – and so are the chips inside. Loctite Ablestik 200P is an electrically conductive die attach film that enables our customers to produce ultrasmall, high-performance components in a simplified process. www.henkel.com/electronics
Pattex PU-Schaum is extremely powerful, and also safe and easy to apply. Its improved insulating performance enhances energy efficiency. Thanks to its innovative formulation, it was the first PU foam containing MDI to be released for unrestricted sale in retail following stricter European legislation. www.pattex.de