Innovative Brands
Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years.
Persil, Purex, Pril, Schwarzkopf, Dial, Fa, Loctite, Teroson, or Ceresit – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
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The innovative “Re-new Effect” in the Perwoll delicates detergent formulations “Brilliant Colors,” “Intensive Black” and “Radiant White” smoothes roughened textile fibers, bringing lustrous life to dull shades. Only smooth fibers can optimally reflect the light, causing colors to once again radiate. Perwoll is currently being launched with these new formulations in the main markets of Western Europe. www.perwoll.de
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Osis, the supercool styling brand from Schwarzkopf Professional, offers innovation aplenty – this time with unique, neon-like packaging and equally striking performance: anywhere, any time, Style Shifters with their tactile textures generate amazing sculpting effects. Thanks to a new liquid polymer technology, hair can be remolded in an instant. www.schwarzkopf-professional.com
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The ceramic coating Aerodag Ceramishield offers long-term spatter protection for MIG/MAG welding equipment. This silicone-free substance significantly reduces the adhesion of molten particles of the kind caused when metals are welded. Compared to conventional weld protection sprays, Aerodag Ceramishield is able to reduce costs by 40 percent and lost time by 7 percent. www.ceramishield.com