Purex

Purex detergents give your clothes a real, deep-down clean that everybody can see, feel and smell -and always at a great Purex value. Now formulated with Pure Clean Technology, new and improved Purex gets whites whiter and colors brighter than ever before.


1922

Purex Corporation was founded


1927
Purex Chemical Corp. was incorporated. Purex was the first company to sell liquid bleach in grocery stores

1952
Purex Heavy-duty dry detergent was introduced as well as Purex Dry Bleach.

1958-1969
Purex acquires multiple products and services.

1985
The Purex household and laundry product lines are purchased by The Dial Corporation.

 


1991
Purex introduces Ultra Purex detergent.

1995
Purex introduces Baby Soft, a value-priced detergent to launder baby clothes.

 


2005

Purex refreshes package design.