Purex detergents give your clothes a real, deep-down clean that everybody can see, feel and smell -and always at a great Purex value. Now formulated with Pure Clean Technology, new and improved Purex gets whites whiter and colors brighter than ever before.
Purex Corporation was founded
Purex Chemical Corp. was incorporated. Purex was the first company to sell liquid bleach in grocery stores
Purex Heavy-duty dry detergent was introduced as well as Purex Dry Bleach.
Purex acquires multiple products and services.
The Purex household and laundry product lines are purchased by The Dial Corporation.
Purex introduces Ultra Purex detergent.
Purex introduces Baby Soft, a value-priced detergent to launder baby clothes.
Purex refreshes package design.