3/29/2012, Düsseldorf / Germany
Dishwashing tablets set new standards in the market
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Somat 10 with immediate active formula successfully launched in Spain
Due to its more than 40 years experience in developing innovative automatic dishwashing products Henkel is a reliable expert for best cleaning power and perfect shine. Today, Henkel’s automatic dishwashing brands are a success story in 22 countries. Since July 2010, the German technology is also available in Spain where the number of households using dishwashing machines nearly doubled in the last ten years.
More dishwashing power – using less energy
Somat 10 dishwashing tablets are a perfect example of a product innovation that couples better performance with a smaller ecological footprint. Henkel researchers developed this new generation of automatic dishwashing tablets that deliver full cleaning power even in short and low-temperature dishwasher cycles. By making the Somat 10 tablets dissolve more easily, Henkel succeeded in getting them to release the ingredients faster so that they have more time to act on food residues and do a better job. As dishwashers consume a great deal of energy, Somat 10 offers advantages not only for the environment but also for the consumers’ domestic energy bills.