News

The recent visit of Henkel CEO Kasper Rorsted in the offices of Henkel Ibérica was the perfect opportunity to introduce a pioneering initiative within Henkel’s offices: the ShopperLab.

Within a year of its launch, Persil Liquid Detergent for White Clothes with Oud Fragrance, has been voted as the Product of the Year in the GCC for 2013 in the Laundry Care category as part of a customer survey by leading market research company TNS. The Henkel product is the first-ever liquid detergent for white thobes across the Middle East.

To heighten the awareness of employees for sustainability and strengthen their engagement in this area, the Laundry & Home Care business sector of Henkel has established a “Sustainability Ambassadors” program. In online seminars, the employees obtain an overview of the global challenges involved in sustainable development and learn more about Henkel’s own sustainability strategy. Since the program began in July 2012, around 500 employees have successfully completed this training. This figure should rise to 1,000 by the end of 2013.

Henkel has signed an agreement with the UK-based consumer products company PZ Cussons Plc to acquire their Polish Laundry and Home Care brands. The transaction includes predominantly detergents and fabric softeners of the “E” brand, and other smaller brands. The business operates mainly in Poland but also includes activities in Russia and other Central Eastern European countries.

In Guatemala, Pril won a Silver Effie in the New Launches category as part of the “Marketing Communications Effectiveness Effie Awards 2012”, a competition sponsored by the Guatemalan Union of Advertising Agencies, the Advertisers Association of Guatemala, the American Chamber of Commerce, and the Managers Association of Guatemala.

At the 2013 American Cleaning Institute (ACI) Annual Meeting and Industry Convention, January 28 through February 2 in Orlando, Florida, Henkel recognized five suppliers for their outstanding cooperation. The “Best Innovation Contributor Award” was conferred to Novozymes and Dow Corning. Prize winners of the “Henkel Sustainability Award” were Monosol and Evonik Industries. The “Best Supply Performance Award” went to Ashland.