Creativity and self-esteem

Under the motto of “Creativity is what we use to raise people” – Pritt, the renowned brand of school glues and correctors joined – for the second consecutive year – Crearte Corporation, in order to help out children in a position of social risk.

The objective of these workshops is to develop, through art, the self-esteem as well as the creativity and skills of boys and girls between the ages of 6 and 14 years old.

In the workshops, led by 18-29 year old volunteers, Crearte’s children have the possibility of carrying out recreational activities while letting their imagination fly high. Ultimately, the mission of these volunteers is to promote the resilience and develop the skills of the children with whom they work.

“After working with them in 2011, we are now in a position to restate that what Crearte does is indeed fully consistent with the main tenets of our company; namely, to stimulate children’s creativity, reason why we wanted to provide them with our materials again so that these kids may carry on with their workshops”, explains Paulina Spada, Pritt's Product Manager.

Thus, Pritt is making its contribution in terms of supplying high-quality glues in order to facilitate this year’s workshops; this, as well as visiting the children along with Mr. Pritt.

This initiative – which benefits more than 250 children of communities in Peñalolén and Maipú- was launched beginning of May and will be maintained until the last weekend of November.

About Pritt
Pritt^MR is Chile’s N°1 school adhesives brand.  It offers a full array of high-quality, non-toxic products for gluing, correcting and decorating applications on paper at home, at school or at the office.

Pritt, under the motto of: “Creativity is what we use to raise people”, seeks to vindicate manual works and to promote that all persons, whether adults or children, may play at “cutting, clipping and gluing”.  This initiative is also aimed at uniting the family around manual activities.