02/28/2005, Düsseldorf

 

 

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100 Reasons the MP4-20 Is Holding Its Own in Revamped Formula One Season with Official Supplier Henkel

At the Australian Grand Prix in Melbourne, Henkel celebrates the start of its 11th year in partnership with Team McLaren Mercedes. But the Henkel logo is not the only thing sticking to the Team McLaren Mercedes MP4-20 cars: there are almost 100 applications on the race cars where products from Henkel are used.
Henkel products continue to help Team McLaren Mercedes keep its cars on a steady course in the face of extensive regulation changes in 2005. This racing season kicks off with a slate of technical amendments aimed at levelling the playing field for all teams. On race day, drivers will now hit the starting grid, based on aggregate qualifying times, in the same car in which they ran the all-important second qualifying just a few hours before. The biggest change in 2005 concerns the engine, which must now last two race weekends, while tyre changes during the race will no longer be allowed.

"We will have to adapt to the new regulations," said Kimi Raikkonen, driver for Team McLaren Mercedes. "This may involve changing our driving style as our Michelin tyres and Mercedes-Benz engines both will need to last much longer. I am confident that our engineers will find ways to keep the car fast under the new rules."

Henkel and Team McLaren Mercedes are now entering the 11th year of an association that began with the Loctite(r) brand. The engineering adhesives developed by Henkel are used by all Formula One racing teams to keep the components of their race cars securely fastened; due to the rigorous vibrations to which the cars are subjected, mechanical fastening of bolts is not enough. A typical Henkel application is the high-strength, high-temperature adhesive which locks the bearings on the car's anti-roll bar device. With Henkel as an Official Supplier, Team McLaren Mercedes can draw on the complete resources of the world's leading supplier of adhesives, sealants and surface treatment products.

"Henkel products are well-established in the racing community as trusted brands for performance and reliability - which will be two key elements of success, especially with the new engine regulations taking effect this year," said Martin Whitmarsh, CEO, Formula One, Team McLaren Mercedes. "We look forward to taking our relationship with them to a new level this year. In Henkel Technologies, we have a partner who ensures that we use the most innovative technologies available to help give our cars a competitive edge."

Though Henkel's logo is highly visible on the MP4-20's rear wing, its technologies are invisible to racing spectators. The company's products are applied in many consumer durables that touch people's lives every day, such as thermal and shock protection applications on mobile phones and the adhesives and surface treatment products that enable household appliances to be made to the high standards demanded by consumers. And when drivers enjoy a quiet ride in their road cars - much quieter than Kimi in his Formula One rocket - it is more likely than not due to Terophon(r), a "3D pillar filler" used by many car manufacturers to fill cavities between bodywork components in order to dampen noise.

And when the world's largest super jumbo, the Airbus 380, takes off on its virgin flight in 2006, Henkel will be there, too. With weight-saving a priority - for what will still be the heaviest passenger airliner in the world - Henkel products play a decisive role in the pre-treatment and joining of the ultra-light but highly robust advanced materials used in many parts of the fuselage, the wings and the tail planes.

"Formula One offers a great opportunity to expose the Henkel brand to the millions of racing fans who, whether they know it or not, interact with our brands and products everyday," said Jochen Krautter, executive vice president, Henkel Technologies. "We are confident that Henkel will continue to make a significant contribution to the performance of Team McLaren Mercedes."

Henkel - A Driving Force in the Racing World
Around the world, Henkel has an extensive commitment to motor sports. In 2004, the Henkel logo appeared for the first time on the rear-wing of the Team McLaren Mercedes race cars, thereby continuing the technical association with the team that began in 1995 through the Loctite(r) brand. As Official Supplier, Henkel provides a wide variety of innovative solutions to the team. Nearly 100 different applications of Henkel products will be incorporated into the Team McLaren Mercedes MP4-20 in its challenge for the 2005 Formula One World Championship. In North America, Henkel's NASCAR sponsorships include several brands with Greg Biffle's No. 66 Ford Taurus from Brewco Motorsports and the Loctite brand with Robert Yates Racing and the No. 38 M&M'S(r) Ford. For the two-week, 10,000-kilometer 2004 Dakar Raid through gruelling desert terrain, Henkel provided each racing team with an essential mechanical emergency kit containing a wide range of adhesives, sealants, maintenance products, cleaners and bonding tapes. In addition, a Henkel engineer accompanied the raid, providing each team with technical back-up and support at each of the bivouacs.

About McLaren:
McLaren Racing, the company behind the Team McLaren Mercedes team, was formed in September 1980 as a result of a merger between Team McLaren and Project Four, a British company owned by Ron Dennis, now Chairman and CEO of the McLaren Group. McLaren has won eleven Formula One Drivers' Championships and eight Formula One Constructors' Championships including the 1998 and 1999 Drivers' World Championship. McLaren has competed in Formula One since 1966 and has proven to be one of the most successful Formula One teams of all time with 138 Grands Prix wins. To date, McLaren has raced in 576 Grands Prix. The McLaren Technology Centre in Woking, England, the McLaren Group's new headquarters has been developed on a 50 hectare site. The facility includes design studios, laboratories, research and testing facilities, electronics development, machine shops and production facilities for the Team McLaren Mercedes Formula One cars and the Mercedes-Benz SLR McLaren. www.mclaren.com

About Henkel:
The Henkel Group operates in three strategic business areas: Home Care; Personal care; and Adhesives, Sealants and Surface Treatments, which serves the transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair and packaging industries, and offers a broad range of products for the craftsman and consumer. With brands and advanced technologies, Henkel makes people's lives easier, better, and more beautiful. More than 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel - "A Brand like a Friend".