06/28/2005, Düsseldorf/New York

 

 

Contact

Name Ernst Primosch
  Corporate Communications
Phone 0049-211-797-3533
Fax 0049-211-798-2484
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"Stevie International Business Award" for best original music and lyrics
Gold for Henkel song "We together"

Düsseldorf/New York - The Henkel corporate song "We together" has been recognized with the American "Stevie International Business Award 2005." The Board of Distinguished Judges and Advisors, which included Donald Trump, selected the Düsseldorf-based company's corporate song as the world's best. The International Business Awards are an internationally respected competition for companies' efforts and achievements in various categories. The competition is organized by "The Stevie Awards" in the USA.
The judges awarded first prize to "We together" for both the best lyrics and the best music. U.S., Turkish, Chinese and Mexican versions of "We together" already exist. All of these versions can be found on the Internet via the Henkel homepage. Other than the Hamburg-based company Marquard & Bahls AG, Henkel is the only German company to be honored during this competition.

"We are delighted about this award", says Ernst Primosch, Vice President Corporate Communications of the Henkel Group. "Music is a strong means of expression which can powerfully convey emotions. It enables us to communicate our corporate claim "A Brand like a Friend" and the bonds that exist between members of the Henkel family all over the world. This confirms once more that we are on the right path with our "One!Henkel" strategy and that we are recognized internationally as a company with a strong corporate identity and good ideas for strengthening awareness and reputation."