09/25/2006, Düsseldorf

 

Henkel celebrates its130th anniversary

 

 
 / 
Download: web print
Show all
 

Contact

Name Ernst Primosch
  Corporate Communications
Phone 0049-211-797-3533
Fax 0049-211-798-2484
Email Send email

Name Lars Witteck
  Corporate Communications
Phone 0049-211-797-2606
Fax 0049-211-798-9208
Email Send email

Innovation has always been the central focus

Tradition and innovation are key Henkel values. 130 years ago, on September 26, 1876, Fritz Henkel set up a small laundry detergent factory in a backyard in Aachen. His start-up capital consisted above all of ideas that would make people's lives better and easier. Today, more than ever, Henkel's continued success is still based on its ability to produce a steady flow of innovations.

2006 is not only the year in which Henkel celebrates its 130th anniversary. It is also Henkel's Year of Innovation, in which all employees are making a special effort to submit innovative ideas in all areas of the Company. Innovative product ideas have always been one of the pillars of Henkel's success. Theramed S.O.S. Sensitive, Fa Asia Spa and Persil with fabric softening effect, Pattex brand assembly adhesives - these are just a few of the many innovations launched by the Company in this year alone. Henkel is a dynamic company that thrives on continuous innovation and change.
Ever since it was founded, Henkel has given high priority to research, development and technology in the service of its customers. It was September 26, 1876, when Fritz Henkel, a native of the German state of Hesse, set up a small laundry detergent factory in a backyard in Aachen. His start-up capital consisted above all of ideas that would make people's lives better and easier. His primary target group was housewives. In 1907, the Company achieved a breakthrough with the launch of Persil, the first self-acting detergent. It was named after its ingredients: perborate and silicate. Within a very short time, the new product was firmly established in German households. This was the first milestone in the Company's history. It was followed by many more, in the form of new products, processes and applications. Innovations have always been the driving force behind Henkel's corporate development - and they always will and must be.
Since selling its chemicals business under the name of Cognis in 2001, Henkel has focused on three strategic business areas: Home Care; Personal Care; and Adhesives, Sealants and Surface Treatment. All of these areas have been continuously expanded since that time and hold leading positions in international markets. The Henkel corporate brand has itself become an international brand that stands for quality, innovation and consumer trust.
In 2004, Henkel acquired The Dial Corporation in the USA, one of the foremost producers of consumer goods in North America, thus considerably strengthening its international position once again and making North America Henkel's strongest sales region.