01/12/2007, Düsseldorf, Germany
Henkel launches global competition for new ideas
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‘Henkel Innovation Trophy' - a test for creative minds!
Throughout Henkel's 130-year history, innovations have constantly provided the power driving the company forward. Now more than ever, they are key to securing ongoing and future market success. Indeed, Henkel declared 2006 to be its "Year of Innovation" with a view to involving all its employees throughout the world in the conception of new products.
In the desire for unusual ideals and their further development into true product innovations, Henkel has long collaborated with external partners such as renowned research institutes, universities and similar organizations, as well as utilizing the extensive expertise available from its own research and development activities. Now, through the ‘Henkel Innovation Trophy', Henkel also hopes for the first time to systematically engage with creative talents outside the company so that, through effective collaboration, new products can be introduced into the market in a faster, more effective and more efficient manner.
This initiative is aimed at independent inventors wishing to submit ideas that have already been the subject of published patent applications or patents already granted relating to appropriate products and processes. The company is also interested in ideas that may be the subject of registered designs, utility models or associated applications pending. The concepts need to offer a good fit with the portfolios of Henkel's four business sectors: Laundry & Home Care, Cosmetics/Toiletries, Consumer and Craftsmen Adhesives, and Henkel Technologies. Registration could not be simpler: applicants will find an online form at the Henkel website www.innovation.henkel.com that they can simply complete and send electronically. Alternatively, they can request that the documentation be sent by post by writing to: Henkel KGaA, ‘Henkel Innovation Trophy', 40191 Düsseldorf, Germany. Each submitted idea will be carefully examined by a specially convened committee comprising internal and external experts to determine the extent to which it suits the Henkel business mix, how innovative it is and what sort of market potential it offers.
Henkel will award the ‘Henkel Innovation Trophy' together with an attractive cash prize for the best ideas received. The winners will also be offered the unique chance to enter into an agreement with Henkel covering commercialization of the associated proprietary rights.
As part of the ‘Henkel Innovation Trophy' campaign, Henkel will also be cooperating closely with national and international inventor associations such as the ‘Deutscher Erfinderverband' (DEV) and the ‘United Inventors Association' in the USA. The period during which applications and submissions for the ‘Henkel Innovation Trophy' are invited begins on December 15, 2006 and ends on April 15, 2007.