05/19/2008, Düsseldorf / Germany
Henkel Smile provides immediate emergency relief
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Donation of 150,000 euros for Chinese earthquake victims
Over the next few weeks, Henkel will be making a total of 150,000 euros available to the people living in the areas affected by the Chinese earthquake. Immediate aid is to be provided in the next few days. Initially, the Red Cross in China will be given 50,000 euros. Emergency funding and resources are currently having to be distributed via the Red Cross in China, as ordinary civilians are being held back from the disaster area. Aside from financial assistance, Henkel will also be donating items such as hygiene products, cleaning agents and construction materials to the value of 50,000 euros. Discussions as to which products are most required in what quantities are conducted directly between Henkel’s employees in China and the local Red Cross authorities.
Beyond this direct and immediate aid totaling 100,000 euros, Henkel will also be providing a further 50,000 euros over the next two months in order to support specific projects aligned to permanent reconstruction in Sichuan province. In order to be sure that the donations arrive at their destination, Henkel is able to rely on its own employees in China who will be in direct contact with the Red Cross and will thus be able to ensure that the monies and materials are directed through the right channels.
Through the independent charitable association “Henkel Friendship Initiative e.V.”, Henkel Smile provides emergency aid worldwide for people in need, and specifically those who have been afflicted by crisis or catastrophe. Henkel Smile provides the roof under which the company pursues its corporate social responsibilities extending beyond its direct business operations. The three pillars supporting this roof are the MIT (Make in Impact on Tomorrow – the vehicle for employee and retiree volunteering work), HFI (immediate emergency aid) and Social Partnerships as a platform for corporate and product brand-based involvement. The activities of Henkel Smile derive from the Vision and Values of the company. The areas promoted by Henkel Smile read as: Social Welfare, Education and Science, Movement and Health, Art and Culture, and Ecology. Henkel Smile hence also makes numerous contributions to attainment of the eight Millennium Development Goals of the United Nations.
Henkel AG & Co. KGaA
Head of Corporate Communications
Ernst Primosch, Corporate Vice President