08/06/2008, Düsseldorf / Germany
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|Head External Communications|
Henkel Innovation Letter
The vision of Henkel is to make people’s lives easier, better and more beautiful with our brands and technologies. Innovations are the basis for successfully turning this vision into reality. They assure our future viability and our capacity to adjust proactively in a world where change is constant.
The third Henkel Innovation Letter in 2008 informs concisely about the different innovations made in the business sectors Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. For example the following innovations are brand-new regarding the Laundry & Home Care business sector: Purex, Vernel Crystals, Somat PERFECT and Persil Black with special “black color lock” to ensure efficient cleaning of black garments. Coloriste, as a brand of the Cosmetics/Toiletries business sector, revolutionizes the rules of coloring by inventing the innovative 10 minutes coloration. Further examples of innovations of the Cosmetics/Toiletries business sector are: Taft Straight & Glossy, IGORA Royal Absolutes and Diadermine Age ExCellium Gold, the first anti-age face care in mass market with precious Micro-Gold-Complex. The business sector Adhesive Technologies also contributed with numeral innovations like the Sista Window Repair System, Thomsit RX 20/ RX 40, Macromelt OM 648 and the Tec Tails, a corrosion protection with reduced process costs and environmental impact.
Please read more in the attached Henkel Innovation Letter III/2008.
Henkel AG & Co. KGaA
Head of Corporate Communications
Ernst Primosch, Corporate Vice President