After the World Championship in Canada 2008 and Switzerland 2009, Henkel will also be official sponsor of the 2010 IIHF World Championship, Germany. Besides the corporate Brand Henkel, the product brands Persil and the structural engineering brands Ceresit and Thomsit will also be present in the arenas of Gelsenkirchen, Mannheim and Cologne when the international Ice Hockey elite is fighting for two weeks to win the world championship title.