With their idea of an innovative sealing they impressed the jury of international Henkel-Managers.

Press Release: 07/23/2010 | German students take first place

On April 21 the international final of the Henkel Innovation Challenge in Amsterdam starts. The best teams from the participating european countries compete and present their creative ideas to Henkel top-managers.

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In Turkey they found their finalist on March 17, 2010 as well. The team “Inn-A’dore” from the Bosphorus University will represent the country in Amsterdam. Their idea: BLISS, a hair styling product that enables hair styling through its nano particles that are commanded and activated through a computer software.

On March 17, 2010, the italian national final took place in the “House of Energy” (La Casa dell’ Energia AEM) in the center of Milan. The team from Rome-based University LUISS Guido Carli won with their idea of a new personal care line which reduces waterconsumption while having a shower. That is because shampoo, conditioner and shower gel do not need be rinsed out once applied.

The nine best polish teams competed at the national final in Warsaw on March 17, 2010. The team HENKREDIBLE from Warsaw School of Economics came out on top with their development of the Fa brand: They conceptualized a deodorant which is able to protect against bacteria and viruses and to adjust the perceived temperature to a comfortable level.

In Slovakia, seven well prepared teams presented their ideas in the hotel Austria Trend Bratislava on March 15, 2010. The team “Zephir” came out on top with their idea of “Vademecum Vadocx”. This pill is able to clean teeth quickly and comfortably without water and toothbrush.

At the french final in the Schwarzkopf Ask Academy on March 11, 2010, ten Teams participated. The winners come from the HEC Paris. They presented their idea of a Terra Activ bin that contains a so called Binnie ball and is able to reduce garbage without diffusing any smell.

The hungarian final of the Henkel Innovation Challenge took place on March 9, 2010. A team of the Budapest University of Technology and Economics came out on top with their idea of a universal Schwarzkopf product: once applied it can change color and length of the hair.

Innovative ideas have also been presented at the final in the Netherlands on March 9, 2010. The team from the Erasmus University of Rotterdam won with their idea of Persil TEClean: According to the students’ vision in the year 2050 clothes will contain electronic components. Therefore their detergent is able to wash and dry clothes without damaging these electronic parts – thanks to nanotechnology.

In the German final on March 9, 2010 in Düsseldorf ten selected teams competed. The team “BioNet” from University Mannheim convinced with their idea of a cleanser containing bacteria which replace the need for regular, exhausting cleaning.

The teams of the spanish final competed in Barcelona on March 8, 2010. The winner is the team Essentia from ESADE University. In their imagination it will be possible in the year 2050 to synthesize smells that are linked to emotive episodes of our lives. These smells named “Once Again” could be used in products such as detergents or air fresheners.

In Austria the time had come on March 2, 2010 – the six most creative teams presented their ideas at the national final in Vienna. “The V Team” of the “Wirtschaftsuniversität” from Vienna has come out on top. Their idea: a new fabric softener from Silan that needs no water and is being applied on the clothes like a spray.

In Russia the first Henkel Innovation Challenge took place this year. Choosen out of 81 applications, the seven best teams presented their ideas in the Henkel headquarter on March 1, 2010. In the end the team Victory JaM from Moskow won with their idea of a portable shower system which makes it possible to shower without water.

On February 8 the Belgium final took place in the "House of the Future" (livingtomorrow.be). The team PI&E from the Antwerp Business School won with their innovative idea of Persil O’Pure. This water purifying tablet makes it possible to use the water immediately after washing as there will be water shortage in 2050.

• Italia, Poland, Turkey: March 17, 2010
• Slovakia: March 15, 2010
• France: March 11, 2010
• Germany, Hungary, Netherlands: March 9, 2010
• Spain: March 8, 2010
• Austria: March 2, 2010
• Russia: March 1, 2010
• Belgium: February 8, 2010

• Around 600 teams applied for this year’s Henkel Innovation Challenge.
• More than 1.700 fans on facebook, around 300 followers on twitter
• Students from 12 european countries are participating at the business game