05/03/2010, Scottsdale, Arizona / USA


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Name Natalie Violi
  Corporate Communications, Laundry & Home Care, Beauty & Personal Care North America
Phone +1 480-754-5442
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Purex® Complete 3-in-1™ Laundry Sheets from Henkel Win Edison Award for Best New Product

Purex® Complete 3-in-1™ laundry sheets from Henkel received a Gold Award at the Edison Best New Product Awards presented by the Discovery Channel on April 29 in New York.  Purex® Complete 3-in-1™ laundry sheets were honored in the Consumer Packaged Goods Household Segment category.  The Edison Awards recognize new and innovative products in 11 categories in the spirit of Thomas Alva Edison, America’s greatest inventor and innovator.

Purex® Complete 3-in-1™ laundry sheets are a groundbreaking new laundry product that combines detergent, softener, and anti-static ingredients in a single sheet that goes from washer to dryer.   The detergent portion of the sheet is released during the wash cycle, and the softener and anti-static are activated by the heat of the dryer.

“Innovation is more important now than ever,” said Sarah Miller Caldicott, great-grandniece of Thomas Edison and Chairperson of the Edison Awards Steering Committee.  “The Edison Award winners are the moving parts in the engine of economic growth.  They inspire people to think outside the box and their results improve the lives of people around the world.”

The Edison Awards honor a wide variety of innovative products with Gold, Silver, and Bronze awards representing first, second, and third place in each of 11 categories.  The awards are voted on by approximately 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an association of America’s top executives and academics. The awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity, and ingenuity in the global economy.

A complete list of Edison Award winners is available at www.edisonawards.com.