The Henkel Innovation Challenge is an international innovation competition for students. In September 2011 it starts for the fifth time. In the last years Henkel got to know thousands of students via the competition.

The competition for good employees is getting stiffer. For this reason, Henkel places great value on direct and intensive communication with students. As part of the Henkel Innovation Challenge, college students receive on-site mentoring from Henkel managers during the preparation phases. The students acquire valuable business experience, ideas and contacts in the course of the competition.

On the lookout for creative ideas for 2030
The college students are given the chance to try on the role of a creative business development manager and develop a concept for a Henkel product or technology for the year 2030. Participation is simple: They are asked to form a team of two or three and answer four questions online. The best teams of all participating countries present their ideas first to a national jury of Henkel managers for evaluation. The national winners will then be invited to the international final, taking place in Poland in April 2012, where they will have the opportunity to present their ideas to Henkel executives. Top managers will coach the international finalists furthermore to turn their ideas into a business plan in the course of the international challenge. 

Truly international
At this fifth staging of the Henkel Innovation Challenge students from 14 european countries can participate in the game: Austria, Belgium, Croatia, France, Germany, Hungary, Italy, Netherlands, Poland, Romania, Russia, Slovakia, Slovenia and Spain. Furthermore there will be representatives from the Asia-Pacific region, specifically China, India, Indonesia, Korea, Malaysia, Singapore and Vietnam. For the first time students from North America can participate.

The prize
The winner team of the international final can look forward to a ticket around the world and a travel voucher in the amount of 1,000 Euro. Furthermore the best three teams will win a meeting with Henkel CEO Kasper Rorsted.

Always up to date
This student competition will also be pro-actively tracked on the internet. On Facebook there is an international group under the Henkel Innovation Challenge heading. The latest news clips will be published on Twitter. And videos and galleries relating to the Henkel Innovation Challenge will be posted to YouTube.

The official web page of the Henkel Innovation Challenge can be found at http://www.henkelchallenge.com.