Vision & Values

Our vision

A global leader in brands and technologies.

Our vision gives us a sense of direction and destination. It captures our aspiration of being the best in everything we do. It is the basis for what we all stand as one company. Our vision and our values guide the choices and decisions our employees make every day. The values are memorable and speak for themselves. And they epitomize Henkel, because they reflect our corporate culture. The values are consistently lived, not least in the development of new products.

Our values

We put our customers at the center of what we do.

We anticipate, respond to and meet our customers’ and consumers’ expectations by providing the best value, quality, and most innovative brands and technologies.

We hold our customers in the highest regard and place them at the center of all that we do. This is the only way we can offer them added value. The “customer” value is vital to our success, and since not all Henkel employees are in direct contact with our customers, it is all the more important for us to understand what this value means for Henkel. In order to offer the best products, the highest quality and outstanding service, we need to understand our customers and consumers better than our competitors do. If we succeed in this, we can look forward to successful growth in all our markets.

Brands & Solutions Find out which convincing products and solutions we offer to our customers

Creating added value for customers

Focusing on our customers and consumers is key to our success. Hence our corporate value of putting our customers at the center of what we do. And it isn’t just our employees in Marketing, Customer Services or Sales and Distribution – the people who are in direct and daily contact with customers – to whom this applies, it’s all our people. Because whether in research, human resources or accounting, the decisions made invariable filter through to our customer relations.

In all that we do, this core value reminds us that our customers in industry, in retail and in the building trades are more than just purchasers of our products, technologies and services – they are also our partners. Together with them, we develop solutions tailored to their specific needs. Our solutions also increase the quality and sustainability of the products that our customers offer to their customers. For example in the automotive industry where our customers are constantly striving to produce innovative vehicles capable of withstanding extreme stresses and loads. To assist them in this endeavor, our experts work closely with their experts, researching and testing in order to develop the right adhesives, sealants and surface treatments. Applied to car bodies, our products and technologies increase accident safety, damp vibrations and noise, protect against corrosion, reduce weight and thus fuel consumption, and extend vehicle service lifetimes.

Through our innovations, we create added value for our customers and consumers, at the same time laying the foundation stone for further growth in all our markets.