01/22/2009, Düsseldorf

 

111 Years of Schwarzkopf

 

 
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Contact

Name Annamaria Englebert
  Henkel Cosmetics, Brand Communications
Phone +49-211-797-1637
Fax +49-211-798-3640
Email Send email

Innovations from Schwarzkopf 2009

Essential Color │ Schauma Q10 │  Schauma Hair Activator │  Gliss Asia Straight  │ Taft Ultra with Silk Touch

Essential Color – Our most natural coloration

A revolution for permanent hair colors: the experts from Schwarzkopf have succeeded in developing our first permanent coloration without ammonia and with naturally derived ingredients, lychee-extract and organically cultivated white tea. The ammonia¬free cream color provides vivid, long-lasting hair colors with fascinating gloss and perfect grey coverage. Its flowery-fruity perfume pampers the senses during coloring. 

Available in 2009 in the following countries:
Germany, Switzerland, Austria, France, Finland, Sweden, Italy, Colombia, Venezuela, Peru, Netherlands, Russia and Denmark.

The innovative Schauma Q10 Replenishing line
For appearance-conscious women with thinning hair that needs care, haircare market leader Schauma has developed the innovative Schauma Q10 Replenishing line. The rich formula with co-enzyme Q10 helps to restimulate the production of keratin in the hair roots – for thicker hair, greater volume and suppleness.

Available in 2009  the following countries:
Germany, Russia, Ukraine, Austria, Baltic countries, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Serbia, Slovakia, Netherlands.
 

Schauma Hair Activator – the first Schauma line that stimulates hair growth factors
For men with thinning hair, the haircare experts from Schwarzkopf have developed an innovative care system comprising two highly effective products: Schauma Hair Activator Caffeine Shampoo and Hair Activator Caffeine Tonic. The high-performance formula with caffeine stimulates the hair growth factors and activates the hair roots. The tonic also contains phytobiotin. Used in tandem, the products promote vigorous hair with plenty of volume.

Available in 2009 in the following countries:
Germany, Russia, Ukraine.


Gliss Asia Straight – care for Asian-straight hair
Gliss, the market leader in the hair treatment and conditioner segment, has developed a convincingly high-performing innovation: Gliss Asia Straight. When used systematically, the new series keeps even difficult hair straight for up to 48 hours, without the need for any hair straightener device. The Asia straightening formula with bamboo and orchid essence repairs and smoothes the hair structure and gives the hair a seductive shine.

Available in 2009 in the following countries:
Netherlands, Belgium, Finland, Norway, Sweden, Denmark, Spain, Poland, Baltics, Czech Rep., Slovakia, Hungary, Slovenia, Croatia, Serbia, Bulgaria, Romania, Germany,  Austria, Switzerland, Russia, Ukraine,  China, Thailand, Australia, New Zealand, Turkey, Greece, UK.
 

Taft Ultra with Silk Touch – Ultra strong hold and a silky hair feel
Taft, the styling market leader, has achieved the seemingly impossible with the new extension to its successful Taft Ultra line: Taft Ultra with Silk Touch manages to combine ultra strong hold with a silky hair feel.

Available in 2009 in the following countries:
Germany, Russia, Ukraine, Austria, Baltic countries, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Serbia, Slovakia, Sweden, Finland, Switzerland, Netherlands, Belgium



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