Schwarzkopf brands like Schauma, Gliss and Taft have been known to consumers for decades as high-quality and innovative hair products. Both consumers and professional hairdressers have the greatest trust in the Schwarzkopf brand. Henkel has shown with Schwarzkopf that it is possible to maintain the success of a brand in the market over the course of many years, at the same time repeatedly adapting it to meet current trends and demands.

Profile of Tina Müller, Corporate Senior Vice President for the global Hair Cosmetics, Skin Care and Oral Care businesses

This is the third time in a row that Armin Morbach has created “Looks For You” in collaboration with Schwarzkopf, the Looks of 2009. Armin Morbach’s high aspirations involve taking the latest inspirations from the world of beauty and fashion, the current trends, and the celebrity looks that are currently “in”, and using them to create modern, contemporary and distinctive looks. And that’s how the new Schwarzkopf looks have turned out: trend-conscious, cool, individual and wearable. One of his strengths, in addition to his effervescent creativity, his sensitivity to how women really want to look, and his feeling for individuality, is the professional way he applies all of this. What resulted was not only styles, but a perfect interplay of personality, color and cut. The Looks of 2009 convey a message: Become the person you really are. Reinvent yourself!

Armin Morbach, internationally recognized hair and make-up artist, is an ambassador for Schwarzkopf. He is responsible for the development and realization of the Schwarzkopf hairstyle trends, “Looks For You.” In 2009, Schwarzkopf will be holding the 111 Years of Schwarzkopf gala – and Armin Morbach will be putting on the “Looks For You 2009” hair show.

Essential Color │ Schauma Q10 │  Schauma Hair Activator │  Gliss Asia Straight  │ Taft Ultra with Silk Touch