We develop strategies and solutions at the very place where they will be assessed and put into practice. The instruments, themes, duration and intensity of the dialogue are aligned to the individual stakeholder groups and their specific issues. The following table shows examples of our integrated dialogue approach and the communication instruments aligned to our stakeholders.

To anchor for example the idea of responsible business practices in the consciousness and daily activities of our employees worldwide, we develop training courses and online work modules on this theme and report on it on the intranet and in employee newspapers.

In international initiatives, we and our partners develop a variety of solutions, such as for the responsible purchasing of our raw materials and ingredients. The exchange of ideas with our industrial customers leads to the development of process improvements that make a decisive contribution to the conservation of resources. In a direct dialogue with consumers over consumer telephone lines and through action days and market research projects, we provide information, above all, about the resource-conserving use of our products, and at the same time receive significant feedback for our product developers.

Alongside the ongoing exchange of ideas with customers, employees, neighbors, government authorities and research institutes, Henkel has always maintained an intensive dialogue with analysts and investors. Over the last years, institutional investors and specialized analysts and portfolio managers have gained more and more importance.